Critical Insights

"Clearly, they continue to exceed our expectations."
--Patrick Hunt, Hunt Adkins

"Minding Maine's Business is like peeling open the head of the public. Using data from Critical Insights allowed us to target new markets and expand our offerings to target underserved demographics."
--Victoria Kuhn, Anthem BCBS

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Critical Insights is the Highest Rated Focus Group Facility in Portland, Maine - According to Impulse Survey of Focus Group Facilities

Critical Insights recently completed the Fall 2009 Critical Insights on Maine™ Tracking Survey. Download the report here

And for some good news about Maine businesses for a change, check out the WSJ's ranking of Executive MBA Programs, which was conducted by two Maine-based, women-owned businesses: Management Research Group and Critical Insights. The WSJ selected MRG and CI two years in a row to conduct this groundbreaking research. The lesson here is that you can get the same capabilities and credentials doing business with Maine companies as in any major metropolitan area, and foghorns in the background as a bonus!
Download the full press release. (Requires Adobe Reader)

Wall Street Journal articles:

The Top M.B.A. Programs if You're in a Hurry (September 16, 2009)
And the Best Executive M.B.A. Programs In 2008 Are... (September 30, 2008)

Minding Maine's Business™
A collaboration between Pierce Atwood Consulting and Critical Insights. An opinion survey specific to business owners or individuals with decision-making authority. Read More »

Critical Insights on Maine™ Tracking Survey A comprehensive, statewide public opinion survey which covers a variety of topics of interest to business, government and the general public. This survey contains both general interest questions as well as strategically focused, proprietary questions sponsored by individual organizations. Read More »
Download the Spring 2010 report »

Critical Insights Interactive Web Surveys Dedicated to helping clients develop, administer, and manage online data collection while maintaining methodological rigor and scientific analysis. Read More »

We invite you to sign up to be part of a Maine survey panel.

Critical Insights is a strategic market research firm based in Portland, Maine, but serving a national client base. The firm was founded in 1992 by MaryEllen FitzGerald, a behavioral scientist with over twenty years of experience documenting and interpreting the perceptions and attitudes of consumers, corporate decision makers and the general public.

Critical Insights was created to offer creative qualitative and quantitative research approaches to gauge public and consumer sentiment, and to further develop these attitudinal and behavioral insights into actionable, results-oriented strategies. Read More »