Marketing & Communications

A significant portion of Critical Insights’ qualitative and quantitative research practices involve assignments conducted on behalf of or in collaboration with local, regional and national advertising agencies.

Having worked with marketing communications agencies since the company’s founding in the early 1990s and boasting staffers who have worked on the “agency side,” Critical Insights understands how agencies work. This first-hand experience enables us to work with agencies to add value for their clients, typically by providing research and strategy development services not offered under the agency’s roof and delivered with a keen sensitivity to the agency environment.

Our work in this area typically includes assignments, such as:

• Positioning/Strategic development
• Advertising concept testing
• Creative diagnostic evaluation
• Provider perception

Each of the brief capsules below provides a snapshot of some of our typical work in this area.

Examples of Our Work

• Diagnostic Communications Research
• Advertising Concept Testing
• Communications and Advertising Assessments
• Advertising Impact and Tracking Studies
• Branding and Brand Development

Selected Clients

• CD&M Communications
• Arnold Worldwide
• Axis Communications
• Hunt Adkins
• Rosenthal Partners

Contact Us

For additional information on how our experience working with marketing communications agencies can be of benefit to your firm, please contact MaryEllen FitzGerald at (207) 772-4011 or via email at mef@criticalinsights.com